I turn 27 today, and this birthday feels different.

This was the year I finally did the thing that scared me the most:
I officially started my own business.

For years, I’ve helped other brands and people grow online, created strategies for entrepreneurs, and told their stories with confidence. But when it came to my own? I hesitated. What if I wasn’t ready? What if no one cared?

Spoiler: I am ready. And they do care.

Why “Brightside & Co.” Exists
When I decided to launch my business, I knew one thing. I didn’t want to be like every other social media manager with beige feeds, black-and-white templates, and captions that sounded like they were written by robots.

Social media was meant to be fun, authentic, and human.
It’s the modern-day campfire where people connect, laugh, learn, and feel seen.

So I created Brightside & Co. because I believe in finding the light in everything. In business, in life, and online. My mission? To bring personality back to marketing.

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27 Lessons for 27 Years
Some of these are business lessons. Others are life lessons. All of them shaped who I am today.

• Start before you feel ready.
• Perfection kills progress.
• People connect with people, not logos.
• There’s power in saying no.
• Coffee first, captions second.
• Boundaries are not barriers.
• You don’t need everyone to like you.
• Rest is a strategy, not a weakness.
• Your first draft (of anything) won’t be your best, and that’s okay.
• Consistency beats motivation every time.
• You can’t pour from an empty cup.
• Take messy action.
• There’s always a lesson in the “fail.”
• Comparison is the thief of creativity.
• Celebrate small wins; they build momentum.
• You attract what you embody.
• Growth often looks like discomfort.
• You’re allowed to reinvent yourself.
• It’s okay to be on a different path.
• Gratitude grounds you.
• Community > competition.
• You don’t have to have it all figured out.
• Your energy introduces you before your work does.
• The universe rewards action.
• Keep learning, keep laughing.
• Authenticity always wins.
• There’s beauty in the Brightside. 

If I Could Leave You With One Thing…
It’s this: being scared means you care.
And if you care, that’s worth something beautiful.

To everyone who’s supported Brightside & Co. so far, thank you. You’ve turned my dream into something real.

And if you’re sitting there wondering if you should start the thing you’ve been thinking about… this is your sign.

Take the leap. Share your story. And if you need help making your brand shine online, let’s make it happen together.