October always feels like the calm before the storm. A short (some say too short), sweet window where the leaves change, the air cools, and business owners everywhere are just… catching their breath. But here’s the truth: what you do right now determines how smooth (or stressful) your holiday season will be. Why October Is Your Secret Weapon […]

I turn 27 today, and this birthday feels different. This was the year I finally did the thing that scared me the most:I officially started my own business. For years, I’ve helped other brands and people grow online, created strategies for entrepreneurs, and told their stories with confidence. But when it came to my own? […]